Contribution: Mark Catelotti
Contribution: Mark Catelotti
Contribution: Mark Catelotti
Following on from the previous anti-rocker retrospective article, we now delve into the second generation release of the Senate C-notes Bribes from 1995.
With its predecessor coming shrink wrapped, this new Senate ’95 line introduced their premier packaging design, featuring the iconic ‘Super S’ & ‘Sinner’ logos.
This was the start of the ‘angry youth’ image that depicted the mid 90’s and elevated Senate into the limelight with their edgy marketing campaigns.
The first ‘Super S’ advert stated ‘ROLLER BLADING IS DEAD. Reintroducing Senate; A new company. An angry company. A super company.’ This rule breaking approach of satanic and destructive imagery soon became the norm. Angry youth had become the mainstream.
‘Be part of the revolution. Get Angry. Get Senate’
Article by: Tom Smith
Words by: Jess Dyrenforth, Brooke Howard-Smith
Contributors: Ryan Betor, Kevin Gillan, kenji Toyofuku
Foreword: History lesson 101. If you are reading this article in the future, maybe anti-rockers are making a comeback in rollerblading, maybe not, but somewhere, somehow, someone is still rocking them. Right now, in the year 2017, flat rockered setups are all the rage. Although a lot of this is opinion, it’s fair to say that riding flat will give the skater more speed, control and quicker turns. But what about the humble anti-rocker grind wheel? If you have never heard about grind wheels then let us enlighten you with the words that follow.
We take a trip back in time to 1993 to look at the first production anti-rockers; The Senate C-Notes and Bribes and why there was ever a need for a dedicated wheel for grinding in the first place. Which pioneers came up with such a unique concept and how they created the ultimate ‘game-changer’.