Following on from the previous anti-rocker retrospective article, we now delve into the second generation release of the Senate C-notes Bribes from 1995.
With its predecessor coming shrink wrapped, this new Senate ’95 line introduced their premier packaging design, featuring the iconic ‘Super S’ & ‘Sinner’ logos.
This was the start of the ‘angry youth’ image that depicted the mid 90’s and elevated Senate into the limelight with their edgy marketing campaigns.
The first ‘Super S’ advert stated ‘ROLLER BLADING IS DEAD. Reintroducing Senate; A new company. An angry company. A super company.’ This rule breaking approach of satanic and destructive imagery soon became the norm. Angry youth had become the mainstream.
‘Be part of the revolution. Get Angry. Get Senate’
Year of release: 1995
Design: Arlo Eisenberg, Brooke Howard-Smith
Mike Opalek – Frontisde, Daily Bread #8 July 1995
BHS – Shifty Royale, February 1995
Dave Kollasch – Fastslide, Daily Bread #8 July 1995
Arlo Eisenberg – Soul to Oversoul, Daily Bread #9 September 1995
Marques Thompson – Shifty Royale, Senate Catalyst 1995