Following on from the previous anti-rocker retrospective article, we now delve into the second generation release of the Senate C-notes Bribes from 1995.
With its predecessor coming shrink wrapped, this new Senate ’95 line introduced their premier packaging design, featuring the iconic ‘Super S’ & ‘Sinner’ logos.
This was the start of the ‘angry youth’ image that depicted the mid 90’s and elevated Senate into the limelight with their edgy marketing campaigns.
The first ‘Super S’ advert stated ‘ROLLER BLADING IS DEAD. Reintroducing Senate; A new company. An angry company. A super company.’ This rule breaking approach of satanic and destructive imagery soon became the norm. Angry youth had become the mainstream.
‘Be part of the revolution. Get Angry. Get Senate’
Article by: Tom Smith
Words by: Jess Dyrenforth, Brooke Howard-Smith
Contributors: Ryan Betor, Kevin Gillan, kenji Toyofuku
Foreword: History lesson 101. If you are reading this article in the future, maybe anti-rockers are making a comeback in rollerblading, maybe not, but somewhere, somehow, someone is still rocking them. Right now, in the year 2017, flat rockered setups are all the rage. Although a lot of this is opinion, it’s fair to say that riding flat will give the skater more speed, control and quicker turns. But what about the humble anti-rocker grind wheel? If you have never heard about grind wheels then let us enlighten you with the words that follow.
We take a trip back in time to 1993 to look at the first production anti-rockers; The Senate C-Notes and Bribes and why there was ever a need for a dedicated wheel for grinding in the first place. Which pioneers came up with such a unique concept and how they created the ultimate ‘game-changer’.
Year of release: 1996
Design: Arlo Eisenberg, Mark Heineken
Contributors: Mark Heineken, Dave Kollasch, Ed Leibowitz
Inline’s first fruit-flavoured wheels
The aroma of Blueberry ‘Ks became so overwhelming that even Senate CEO Mark Heineken could not stomach them. Within the recycled air of his Huntington Beach office, they were less than kind to the olfactory senses. Read more
Year of release: 1995
Design: Dave Kollasch, Jason Henderson
Contributors: Dave Kollasch, Makio Miyazaki
“My high school friend, Jason Henderson, and I were sitting in a 50’s diner in Omaha (where I worked for a while bussing tables and doing dishes). We were brainstorming the wheel design. As we were sitting at the bar in the diner, I looked up on the shelf behind the bar and saw all the options for breakfast cereal. The Special K’s cereal stood out and made good sense! And thus, my first wheel was inspired!
Jason drew the sketch which we sent over to Senate. They modified it slightly but I was completely satisfied. I was told the first run of Special K’s were the top selling pro wheel for Senate in 1996
I have always been a big cereal eater and my parents always bought Special K’s, too. It wasn’t until being at the diner though that it made sense to use it for the wheels!”
– Dave Kollasch
Original Special K wheel Design.
Signed Special K’s Giveaway – Lima, Peru 1996